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  • Writer's pictureCristián Ritalin León

CreaIAtivity: the future of marketing

ChatGPT is a trend topic in my feeds, in my meetings and in my clients. A friend has passed the 2023 barrier and is automating content for the whole year.

Ugh and wow.

The future of marketing and technology is here. Full. And it's powered by artificial intelligence. AI is changing the way we create content, distribute it, and personalize it to meet customer needs. Content automation is one of the most popular applications of AI in marketing and has created a huge impact in the industry. In record time.

It's intoxicating. Make a piece and have this "senior editor" to make variations, improvements and adaptations for each network.

And I thought I was fast.


Today it's a fact: AI-enabled content automations allow content creators and creative directors to design and produce content on a massive scale faster and more efficiently than ever before. With AI, creative processes can be optimized to produce faster, more accurate, and more consistent results. Content automation also allows creative teams to focus on the most strategic and creative tasks, freeing them from tedious and repetitive tasks.

The panacea for the creative director.


AI is also helping marketers personalize content for each customer, which significantly improves the user experience and increases conversion. AI is capable of analyzing vast amounts of customer behavior and preference data to determine what content is most relevant to each individual.

However, with the automation of content, ethical concerns also arise. What about the authenticity and originality of the content when it is generated by a machine? What about copyright and intellectual property? These are important questions that creatives and marketers need to address as AI becomes more commonplace in the industry.

As AI continues to transform the way we create and deliver content, it is also changing the future of work for creatives and marketers. AI can help teams be more efficient and productive, but it can also replace certain jobs. Creatives and marketers will need to adapt to these new tools and technologies to stay competitive in the industry.

In short, AI-enabled content automations are changing the game for creatives and marketers. While there are ethical challenges that need to be addressed, AI offers many opportunities to be more efficient and produce more relevant and personalized content for customers. The future of our work will depend on how we address these challenges and embrace these new technologies.


With Waze I no longer find myself anywhere. Is the same thing going to happen with the new generations, experts in prompts but incapable of writing something by themselves? Or am I ranting like the math teacher before the calculators?


Nice sudoku. Because, ultimately, AI can be a valuable tool for creative directors and the creative industries in general, but striking the right balance between technology and human creativity is undoubtedly going to be critical. Collaboration between humans and AI can lead to greater efficiency and quality in content production.

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